Kawaii fashion is an emerging movement in Japan started in the late 1980s by a group of young women known as 'cute girls'.The term ‘kawaii’, meaning 'cute', is often used in Japan for anything from small dogs to prettily-decorated cakes, but for fashion, it has a specific style. For clothes, it means complex outfits featuring layers, bright or pastel colors, decorative accessories and extravagant hair colors and styles.Kawaii designs are characterized by intricate patterns and multi-layered patterns that are often based on animal or human forms. The word “kawaii” itself may derive from the Japanese word kawa (湯), meaning “water”.