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The term ‘kawaii’, meaning 'cute', is often used in Japan for anything from small dogs to prettily-decorated cakes, but for fashion, it has a specific style. For clothes, it means complex outfits featuring layers, bright or pastel colors, decorative accessories and extravagant hair colors and styles.
Kawaii designs are characterized by intricate patterns and multi-layered patterns that are often based on animal or human forms. The word “kawaii” itself may derive from the Japanese word kawa (湯), meaning “water”.