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The market for merino wool has seen substantial growth due to factors such as rising demand for ever rising clothing industry, especially wool industry. Also, increased knowledge across different industries offers an enormous market opportunity for key players in the merino wool market. Thanks to the growing trend of online shopping among customers due to the increasing internet penetration, the availability of huge ranges at good prices, as well as convenience, the clothing industry is also getting a boost. The region’s rising economy is also a major contributor to the development of industry. Due to its premium quality, sustainability, and comfort, merino wool is highly sought after by consumers. The rising population and the growing disposable incomes of consumers are other factors driving the industry’s development.