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As a YouTube video producer there is no better feeling than when you log into your account and see that one of your videos has been viewed by many people. In contrast, seeing the view count reading as zero can be very frustrating and disappointing.
Most of us get less views that we hope for, so how can we increase the popularity of our channels? Here are five techniques I use to increase the popularity of my YouTube channel and begin the journey towards YouTube success.
1. Get The Little Things Right
You should take the time to update your thumbnails, backgrounds and channel artwork to present a professional looking channel to any potential subscriber. There are tutorials online that show you how to create your channel artwork so your channel will look good on all types of screen resolution sizes and mobile device type. Work your way through the various YouTube video settings and ensure your branding is consistent and looks great. This gives you an instant look of credibility. Also take the time to create a channel trailer, which should be a short and exciting sales pitch for the type of content a viewer will enjoy from your channel.
2. Pick The Right Topic
What do you plan on making videos about? When selecting a topic, make sure that topic is popular on YouTube. There is no need to reinvent the wheel. People have popular channels about many obscure topics, so do your research.
Whichever topic you choose, you must be very interested in it. Making good videos is fun but also time-consuming. A genuine passion for your chosen video topic is an absolute must.
The passion you have for your topic makes a difference to the success of your channel. One great example is a YouTube channel where an amateur player goes through chess games played by chess grandmasters. The channel owner is open about not being a great chess player, but people watch his videos because he is so positive and enthusiastic about the game. He shares what he loves and people enjoy watching it, even people who are not chess players!
3. Invest in good equipment
Depending on your budget you may not be free youtube subscribers
able to afford the best cameras, special lighting or professional editing software. You should, however, invest in the best equipment you can afford. As a general rule your videos will look better if you have more sophisticated equipment.
Practise and learn video editing techniques to enhance your video quality. Your best source of help in this area is YouTube itself, where there are many good videos on what equipment to buy, what software to use and how to use it. Remember to check when videos were made as technology and software improve very quickly and there may be even better options on the market for you to buy since that video was released.
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