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MaryBarth
MaryBarth
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Apr
23
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Don’t Stress About Keywords

Yes, you read that correctly.

DO NOT stress about the keywords that you are using, their search volumes or competition levels.

Why?

Because if you have chosen buying keywords, are providing good content and focusing your traffic generation methods on these properly, you will eventually rank for them, no matter what the search volume or competition.

How do I know this?

OK, so two years down the line I’ve done a couple of courses, watched a few forum discussions from ‘experts’ and been an observer. I have also made a few sites and watched how they have done and over time I have realized something.

No-one else knows what they are doing either.

Seriously.

Just look at all the courses out there put out by successful people who tell you the ‘right’ way to do keyword research.

Each one has their own way of choosing their keywords and using them to the ‘Best SEO Advantage’. Some will even try to sell you special tools which are supposed to pick the ideal keywords for you. The reality is that these tools just drag off the same information source that the rest of us use – Google – and interpret the results slightly differently.

For example, how do users search for apps in stores?

In most cases - for a specific name or basic keywords (phrases) describing the function of the application.

Most often they search for one or two words. When you enter the queries in the App Store, the names of the applications that contain the query words appear in Google Play - search suggestions.If you want to know more about this, I can advice you website CPI Mobi, and here are everything about app promotion and optimization.

The panic that sets in around cyber-space every time that Google belches is so funny to watch because it just shows the number of people who are focusing on pleasing the search engines, when all the search engines want you to do is please the reader. Google need to know that when their readers get results that these results are relevant to the search query and that the results are helpful to the reader.

In the past all Google had was a vague algorithm to work on. This largely consisted of an article’s relevancy being dictated by the number of times a certain keyword phrase was used. That’s why in the bad old days you’d see articles that made no sense, but which were always on the first page for a search term.

Thankfully those days have gone and the algorithm has become so refined that it is increasingly able to spot good relevant content from cyber-spam. And for the most part, it appears that it is doing its job well.

Make your keywords 1% density or 10%, long-tail or short-tail, add relevant categories or don’t, highlight and link or don’t. I dare to suggest that no-one cares so long as your content still makes sense and gives good information. If you are giving good information genuinely you will find that your keywords, as well as related keywords – another Google algorithm thing – will fall into place naturally with very little extra work from you.

The important thing is to choose your keywords and get writing. You will never make a dime, if you do not get content online, so do not let the over analysis of keywords and content stop you doing that. Besides, if you feel that you need to you can always refine it later :)
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