| China shoppers louis vuitton Men Epi Leather ring luxury tills from london to new york
Shanghai/new york(Reuters)Fang ying\'s december wish list of louis vuitton handbags and chanel perfume is not only for christmas.Fang, 33, a secretary working in shanghai, writes one every month for friends and family travelling abroad.
Fang is not alone.Over two thirds http://www.jtni.co.uk/ of luxury spending by mainland chinese was made overseas in 2013, an increase from 2012, according to the china luxury market study from consultancy firm bain company released on monday.
Chinese shoppers often wait for trips abroad, plan shopping sprees to hong kong or get friends or specialist"Daigou"Agencies to bring back luxury items from overseas because they are often cheaper due to china\'s high import taxes.
"Sometimes i\'ll go to a china store and look online for details about things i\'ve liked, or try something on for size i\'ve seen online.But when it comes to actually buying it i\'ll always get a friend to bring it back from abroad,"Said fang.
China is the number one luxury spender worldwide, making up 29 percent of total global luxury spend this year, according to the bain report.
"The store fronts are in shanghai and wuhan, but the cash registers are in los angeles, new york and london,"Said sage brennan, ceo of china luxury advisors, which helps brands in the americas and europe attract chinese shoppers.
Luxury brand store openings dropped significantly in 2013, according to bain, which estimated china\'s luxury market will grow two percent this year versus seven percent a year earlier.
Get prepared
On london\'s bond street and fifth avenue in new york, luxury stores have been getting ready to welcome chinese shoppers, boosting lv shop online uk china know how ahead of peak seasons such as the week long lunar new year beginning january 31, 2014.
London\'s harrods department store is planning a themed display for the festival, with special products and menus designed for the occasion, it said.
Chinese visitors spent 300 million pounds in britain in 2012, while the british government has relaxed visa rules to attract more people from the world\'s second largest economy.
"Having a strategy for chinese visitors makes a massive difference.Chinese spending in the uk was up 132 percent in the first half of 2013,"Said jeremy gordon, london based director of china business services, which helps uk firms target chinese shoppers.Tiffany has seen strong growth in the china market as the allure of diamonds grows, and said last month that sales at its flagship new york store were driven by chinese and european tourists.Department of commerce.
Barneys, meanwhile, is launching its first lunar new year themed marketing campaign in 2014.Tiffany has a chinese engagement ring app while louis vuitton bags mens chanel offers an online make up"Classroom".
"Chinese consumers interact a lot more than their western peers online, even in the luxury sector.They will often check on social media before they make their final decision,"Said arnold ma, london based ceo of digital marketing agency qumin, which helps brands target the china market.
Qumin is helping london\'s famous bond street target chinese travellers in britain during the coming lunar new year.Products for chinese shoppers, a spokeswoman said.Chinese are the fast growing segment of the firm\'s north american tourist sales, which make up a fifth of total sales in the region.Thomson reuters journalists are subject to an editorial handbook which requires fair presentation and disclosure of relevant interests.
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