Hi everyone! We're hard at work trying to keep our community clean, so if you see any spam, please report it here and we'll review ASAP!  Thanks a million!
8,819 Users Online
  • 640,129,772 Downloads
  • 1,696,349 Wallpapers
  • 1,565,068 Members
  • 12,971,712 Votes
  • 5,965,287 Favorites
Home Groups Popular
Sign-Up For Free! Or login to your account »
dorisian
dorisian
Login to Become a Fan
 
ProfileWallpapers (0)Favorites (0)Journal (34)DiscussionContact Member
Journal for dorisianJournal for dorisian
Dec
2
Happy
How Bravo is Helping Fans Dress Like the Stars
How Bravo is Helping Fans Dress Like the Stars of Girlfriends\' Guide to Divorce

Call it the girlfriends\' guide to style. With a second-screen experience called The Loobook, Bravo is helping fans of its sophmore series Girlfriends\' Guide to Divorce dress just like the stars of the show.

The Lookbook, launching today ahead of tonight\'s season 2 premiere, is a digital and social hub offering the same outfits worn by star Lisa Edelstein and the show\'s cast. Ulta Beauty has signed on as the exclusive beauty partner, in what is the retailer\'s first multiplatform brand campaign.

Image: dusty rose bridesmaid dresses

Ulta\'s partnership includes a branded video web series hosted by style and beauty YouTuber Sona Gasparian. Style vignettes airing during each episode will point viewers back to The Lookbook, which will also feature behind-the-scenes videos, style guide profiles for cast members, curated product guides and click-to-buy partner sites.

"Bravo\'s audience has an insatiable appetite for all things fashion and beauty, especially when it relates to our series talent," said Laura Molen, evp, lifestyle advertising sales, NBCUniversal. "Together with Ulta Beauty, we\'re excited to launch the ultimate shopping experience for our fans to more deeply connect with our programming, characters and our advertising partners."

Girlfriends\' Guide was Bravo\'s second most-watched freshman series to launch last year. Its 829,000 adults 25-54 and 749,000 adults 18-49 averages are an increase of 14 percent and 8 percent, respectively, compared to the average freshman scripted series on cable.

Also Read: blue bridesmaid dresses
Times Viewed: 71Bookmark and Share
0 responses have been posted to this journal entry. Post Your Response!
Advertisement
Previous Journal Entry
7 Fashion Tips From Hilary Banks7 Fashion Tips From Hilary Banks Because She Was \'The Fresh Prince\'s\' Resident FashionistaIf there\'s one TV show that epitomizes the gaudy, loud style of the early \'90s, it\'s The Fresh Prince Of Bel-Air. And if there\'s one way to ensure we ace all ...Read Previous Journal Entry >>Read Previous Journal Entry >>
Next Journal Entry
Stop playing dress-up games with my realityDear Kylie Jenner, my wheelchair isn’t a prop: Stop playing dress-up games with my realityAs a visibly disabled woman, I never have the option to choose if I want to put myself on display. People stare at me, often directly and unabashedly, because my w...Read Next Journal Entry >>Read Next Journal Entry >>

Recently Spotted Members


No members found. Be the first.