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Full Name:Melvin Thurston
Last Login:6/21/13
Join Date:6/21/13
Profile Views:1,041
Personal Information
My Website:http://www.foxwebcreations.com/
About Me:I've been an interested observer of the Kansas City advertising industry for 15 years, both while working in it, and merely an observer of it. I've come up with four hard and fast truths about the Kansas City web design industry since getting back into the business recently.
New agencies have to sell their services.
Agencies have to be good at self-promotion. It is imperative that they have staff available to go in front of business owners and sell their services.
People in the Midwest are do-it-yourself creatures. They don't like to spend a lot of money on something that they're not sure will show return on investment. They're perfectly OK with having their nephew throw up a site to promote their company.
The problem is that they don't know what they're doing. They don't understand how search engines work. They don't do analytics. They don't know what we know about keywords. They sure don't understand how to build a site from scratch and how much more effective and flexible it is than throwing up a WordPress site.
The face of the company has to be available to talk up the service. Business owners can't be expected to just open a phone book or do a Google search, then sign a contract. Marketing the business itself is vital to the creation a client list. http://www.foxwebcreations.com/
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