| This season River Island welcomes back firm favourites and introduces new key, on trend styles within the denim collection. The outstanding quality pieces are not only there to fit and flatter the River Island girl, but to be fashion forward by refreshing and modernising classic denim silhouettes.
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Spring Summer 2015 brings four exciting new styles into the River Island denim collection, focusing on the must have trends of the season. Influenced by the 70’s era, the flare makes a comeback as Brooke, in an array of dark and authentic washes and a fabric with a bit of a stretch to flatter all shapes. For a more relaxed fit, the ultimate Boyfriend jean is perfect for mixing comfort and style. Mid rise and easy to wear, the ripped knee is edgy and urban. The Eva girlfriend jean has had a revival with added rips and a new cropped length, which can be dressed up or down for all occasions. An alternative to our former Taylor jean, the Jenna slim is the new mid rise straight fit style which will come in both black and dark authentic washes, perfect for the girl who is not quite ready for the super skinny fit.
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Completing the denim collection are four popular styles that have been brought back and will continue to be part of the range throughout the year. Firm favourite the Molly jegging holds a spot within the range, now in a 4 way stretch premium fabric, the second skin jegging comes in an array to washes and on trend colours. The Amelie superskinny jean will be around all season, available in fashion inspired designer washes, providing comfort, quality and shape. The more casual, skinny jean, Matilda; provides a low rise hem and unique double waistband to add to the authentic look. The Lana super skinny has a highwaist fit to flatter any shape and help create a longer, slimmer profile; perfect for styling with cropped jumpers or over-sized tee’s.
Incorporating new styles into the range, River Island are introducing denim skirts and shorts to satisfy all shapes and styles for the season. Sure to be a hit in the festival season, the Darcy hotpant is a great summer staple; with a highwaisted fit, frayed edge and ripped effect, the shorts also come in an array of classic denim washes. Last years bestselling short has made a return in the name of the Nori; the high rise waist and the super stretchy fabric makes them the perfect short to smooth curves and complete any outfit. Accompanying the ultimate boyfriend jeans comes the ultimate Boyfriend short; a great combination of fashion and comfort in one super stylish piece with slouchy low rise fit. The final installment of the short collection is the Ruby hotpant, which is a cool addition to any wardrobe with exposed pocket, mid rise fit that is ideal for the festival and holiday season.
The trio of denim skirts is an exciting addition to the denim collection, all of which were designed to be fashion forward and amazing quality. The Maddie skirt is a high rise mini skirt with a spin, whereas the Skye is the perfect denim peplum; ideal to achieve a cute summer outfit. For a more sophisticated and stylish feel, the Demi would be a great choice in the form of a high rise pencil skirt with a front split.
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