[URL=https://propellerads.com/blog/adv-ad-network-vs-ad-exchange-vs-ad-server/]what is an ad exchange[/URL]In essence, ad networks serve as crucial mediators between advertisers and publishers, streamlining communication and optimizing interactions to enhance efficiency and effectiveness. They offer a range of benefits:Inventory Management: Ad networks facilitate the management of ad placements (inventory) on publishers' websites. They categorize inventory based on audience types, ensuring advertisers can target their desired audience effectively.Technology and Tools: Ad networks provide tools and software for launching, analyzing, and optimizing ad campaigns. These tools streamline the ad management process and help both advertisers and publishers maximize their ROI.Diverse Ad Formats: Ad networks offer various ad formats to cater to different advertising needs and preferences. For example, formats like Push, In-Page Push (IPP), Interstitial, and Onclick provide advertisers with flexibility in their advertising strategies.Automation: Ad networks automate the process of placing ads on relevant publisher websites. This automation ensures efficient and timely delivery of ads to the target audience while optimizing pricing through auction-like processes.