| If you\'ve ever tried to sell a product or service online, you\'ll know how important landing pages are (also known as Lander or Lead Capture page).
This is because lenders act as a route via which you may collect information about potential leads in order to create relationships and market to them.
Landers have a distinct purpose from the rest of your website\'s pages. Your homepage, for example, is a page that invites visitors to explore your site further and dig deeper into its content.
In this piece, I will briefly walk us through the basics of landing pages with necessary examples. Keep reading.
Importance of Lead Capture Pages in a website
- Gives High conversions when directly linked to an offer.
- Provides valuable insights into your target audience.
- You can build and grow your email list with landing pages. Stats show that leads grow as much as 55% when a website has 10-12 landing pages
- Because landers have analytics, you can use it to measure business metrics
- You make a beautiful first impression on your site visitors due to their optimized visuals
Types of Landing Pages
There are many types of landing pages, like:
– Squeeze Page
– Lead Capture Page
– Long-Form Landing Page
– Paid Advertising Lead Capture Page
– Pricing Page
– Get Started Landing Page
– Click-Through Landing Page
– Coming Soon†Page
– About Us Landing Page
– Thank You Lander
– Referral landing pages
– Splash Page
– Product Details Page
– Unsubscribe Lead Capture Page
– 404 Landing Page
Elements Of a Great Lead Page Design
1. The Basics
- A headline and sub-headline (optional
- Brief description of the page offer
- At least an image
- testimonials (optional)
- A data form to collect information.
2. Menu, side, and footer navigations removed, since you want people to be locked in and focus on your offer
3. A CTA that matches what you are offering
4. Uncluttered page - Less is better
5. Be sure the offer is of good value to visitors
6. Add social sharing buttons to encourage sharing
In my main blog article, I have 6 more not-to-be-missed elements
Top Landing Page Builders
There are many landing page builders you can use to achieve various aims.
Most lead pages are targeted at WordPress users (for obvious reasons), while others are fully hosted for you. Here is the list:
- Leadpages Landing Page Builder (Has 4 plans ranging from $80-$300)
- Landingi (Has 4 Plans ranging from $80-300)
- InstaPage Landing Page Builder (Monthly Cost: $149)
- Kartra (Has 4 Plans ranging from $99-$499)
Even more, are listed in the article I linked to.
My take on Free Landing Page Templates
I don\'t recommend free tools simply because many of them have malware embedded in them. While you are free to explore them, note the consequences of malware on your website security.
To read my comprehensive and detailed article on Landing Page Examples & The Page Builders Used To Design Them (PLUS a download a free ebook on Landing Page Success Guide, Click on the link below -
https://imarena.net/landing-page-examples-page-builder-design/ |
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