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Journal for imarenaJournal for imarena
Nov
22
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How to Grow Your Business with Search Engine Optimization
Do you want to learn how to use Search Engine Optimization or S.E.O. to rank your site high on Google and other Search Engine Result Pages? Over 5.6 billion searches are performed on Google every day. Your business can benefit from this only if it ranks high.

I recently came across this article by renowned digital marketing consultant, Dede Dan, which explains how to use S.E.O. to rank high on search engines. In the post, you will learn the following:

● What S.E.O. is
● Why it’s important
● Types of S.E.O
● S.E.O. Factors like on-page and off-page factors
● S.E.O. techniques
● S.E.O. tools
● And some frequently asked questions about S.E.O.

Let me explain a little bit more details according to the article by renowned digital marketing consultant, Dede Dan.

What is SEO?
Search engine optimization refers to all the activities you do for your website to rank high on SERPs.
There are two types of SEO.

● Local SEO and
● Mobile SEO.

Factors that make your page rank high
Dede Dan took time to explain the following ranking factors in detail, just as he does in his other articles in the Business Growth Blog at Imarena.net.

1. On-Page SEO factors.
2. Site Factors
3. Domain factors and
4. Off-Page SEO factors
The On-Page SEO factors include.
● Quality Content
● Keywords in the content copy
● Keywords in URLs
● The length of the content
● Content Readability.
● Unique content
● Answers to questions.
● The title, meta and canonical tags.
● Duplicate content.
● Image optimization.
● Freshly updated content.
● Linking out to authoritative pages
● Internal links
● Plagiarized Content
The Site Factors
● Sitemap
● Server Location
● Device optimization
● Google search console Integration
● Website and Data Security
The Domain Factors include:
● Domain trust
● Country TLD extension
● Domain speed
● Domain age
● Domain history
The Off-Page factors Include.
● Link Quality.
● Link Count..
● Backlink Authority Trust.
● Do Follow and No Follow Links.
● Anchor Text.
● Relevance
● On-page keyword usage
● CTR Traffic
● NAP citations
● Brand Mentions
● Social Signals Graph Metrics
● Bounce Rate.

All these are well explained for easy understanding. You don’t want to miss any.
SEO Techniques

Some good places to check out are the Google Webmaster Guidelines and the Bing Webmaster Guidelines. As the two most significant search engines out there, Google and Bing have created their own sets of guidelines to help brands and businesses increase their SEO ranks.

SEO rankings can seem complicated at first, but it has a bottom line: Search Engines want to deliver high-quality websites to their users. The higher quality your website is, the better your SEO ranking will be. Focus on delivering quality content and the ranking will come naturally.

If you want to learn more about how to use Search Engine Optimization to rank higher on search engines, click the link to the full article at IMarena.net by Dede Dan.

https://imarena.net/seo-101-steps-tools-techniques-google-ranking/


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