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Do you want to learn how to grow your business using the power of email marketing? Experts agree that email marketing is one of the top client acquisition and retention techniques in marketing.
According to a 2019 Global Survey, 78% of businesses have reported an increase in sales through email management. This goes to show that email marketing is something every business should take seriously.
I recently came across this article at Imarena.net, which explains how to grow your business using email marketing.
In the post by renowned digital marketing consultant, Dede Dan, you will learn the following:
â— What email marketing really is
â— The importance of email marketing
â— Types of email marketing.
â— What is email marketing campaign
â— Some email marketing campaign metrics
â— Phases of an email marketing campaign
â— Email marketing campaign strategies and many more
Meanwhile, let me explain a bit more in detail about the article
What is Email Marketing?
Email marketing is a channel through which companies send marketing messages to subscribers who have signed up for their email marketing campaigns.
Importance of Email Marketing
Email marketing is important, as it can be a powerful way to connect with leads and nurture them, and then convert them into customers.
This is because as consumers increasingly prefer to connect with brands via email, the ROI of email marketing keeps rising.
Types of email marketing:
â— Informational emails:
â— Promotional emails and
â— Transactional emails
What is and email marketing campaign?
It explains email-marketing campaigns as a series of email messages that are sent to a recipient over a given period.
Email marketing campaign metrics
This is where Dede Dan really explains the details you have to see. Like with his other articles in the Business Growth Blog at IMarena.net, he really goes into the details.
Phases of an email campaign.
â— PHASE 1: On-boarding. This stage is for welcoming the contact and learning about them.
â— PHASE 2: Nurture. This is the phase to introduce your brand and products to them without sounding too promotional.
â— PHASE 3: Promotion/Selling. This is the phase you start your promotion because your lead is well versed in your brand and products and knows the benefits of purchasing from you.
â— PHASE 4: Transactional Emails. This is the phase where you send purchase confirmations with information about when the product will arrive. Send follow-up emails and even a thank you message after they purchase.
Email marketing campaign strategies.
1. Set Your Campaign Goals
2. Choose a Good Email Marketing Platform
3. Plan Out Your Email Funnel
4. Write Catchy Subject Lines
5. Choose a Good Template Design
6. Target a segmented list where necessary
7. Analyze campaign results
The article is very educating and informative. You do not want to miss it. If you want to learn more about how to increase your sales through email marketing, then see the link to the full article by Dede Dan in the description of this video below.
https://imarena.net/email-marketing-strategy/ |
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