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Journal for imarenaJournal for imarena
Nov
22
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Best Lead Generation Strategies to Grow Your Business
Are you looking for the best lead generation strategies to grow your business? Many businesses are paying thousands of dollars in their bid to gain new leads from lead generation experts. This goes to show the importance of lead generation in business.

I recently came across this article at IMArena.net that explains the strategies you can use to generate high quality leads for your business.
In the post by renowned digital marketing consultant, Dede Dan, you will learn the following:

● What is a business lead?
● What is lead generation in digital marketing?
● Why your business needs new leads.
● Content marketing as an inbound lead generation strategy
● Outbound lead generation strategy
● Types of leads in digital marketing
● Qualifying and scoring a lead
● Lead generation techniques and best practices
● 8 Lead generation strategies proven to work
● Best lead generation tools
Let me explain a bit more in detail about the article.
What Is a Business Lead?

A lead refers to the contact with a potential customer who shows a level of interest in your business.

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated an interest in your product or service.

Why your business needs new leads.

● Your sales will potentially increase.
● More leads means more effective marketing as more people can see your adverts.
● You will have a better idea of what to offer customers if you know what moved them to show interest in your leads.
● You can measure your success.
● More leads means people love your product.

As with his other articles in the business growth blog at Imarena.net, Dede Dan was really detailed in the explanation.

The two types of lead generation in digital marketing:
● Inbound lead generation. This involves capturing the visitor’s interest and commitment through engaging online content.
● Outbound lead generation. This involves the process of finding and actively engaging people that fit your Ideal Customer Profile.

Inbound lead generation channels:
● Blogs
● Social media
● Video
● Infographics
● Podcast

Outbound lead generation strategies
● PPC Ads and retargeting
● Cold Emails

Types of leads in digital marketing.
● Information qualified lead
● Marketing qualified lead
● Sales qualified leads
● Product qualified leads
● Service qualified leads.

How to qualify and score a lead.
To score a lead, you should do the following:
● Make us of behavioral data
● Make an offer based on their place in the sales funnel.

8 lead generation strategies:
● Search Engine Optimization
● Copywriting
● Pop-ups
● PPC Advertising
● Social media marketing
● Email marketing
● Use chatbots
Best lead generation tools:
● Getresponse
● Convertkit
● Hubspot
● Snov for cold emailing
● LeadFeeder for cold emailing
● Freshchat CRM chatbot
If you want to learn more about how to generate and qualify leads for your business, then see the link to the full article by Dede Dan at Imarena.net in the description of this video below.

https://imarena.net/lead-generation-strategies-guide-tools-process/
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