| Do you want to learn how to conduct proper keyword research for your blog articles? In order to rank high on Search Engine Result Pages, you need to know how to get the best keywords for your articles.
I recently came across this article at IMarena.net, which explains how to conduct proper keyword research. In the post you will learn the following:
â— What is an SEO Keyword
â— Why keyword research is important for SEO
â— SEO keyword groups
â— Types of keywords
â— SEO Keyword Research Metrics
â— How To Find Keywords for SEO ranking
â— Elements of a good keyword research tool
Let me explain a little bit more in details according to the article by renowned digital marketing consultant, Dede Dan.
What Is An SEO Keyword?
SEO keywords are the focus keywords that users enter when using a search engine.
Why Keyword Research Is Important for SEO
SEO keyword research is essential because that’s how you will find the best keywords to focus on in your website content to come up among search engine result pages or SERP.
SEO Keyword Groups
The following are the 3 SEO keyword groups.
◠Informational Keywords. Informational keywords are those that users enter to access information. These usually revolve around “how,†“why,†or “what†questions.
â— Navigational KWs. You can think of navigational keyword searches as those with direction. Users who are looking for a specific site or particular topic will be using navigational keywords.
◠Transactional Keywords. Transactional keywords are keyword searches looking to make a transaction. The most important words here are “buy,†“purchase,†“order,†and the like.
Types of Keywords.
The article outlines the 6 different types of keywords, including long tail keywords. You do not want to miss them.
SEO Keyword Research Metrics
The it went on to outline some S.E.O. keyword research metrics, which include.
â— Search volume. A keyword search volume refers to how many people search a given keyword over time.
◠Keyword Difficulty/Competition. The difficulty or competition of a keyword refers to how many high-authority sites and results already exist on the keyword’s SERP.
â— Search intent. Search engines satisfy users by delivering results that match their search intent.
â— Cost-Per-Click (CPC). This refers to the amount of money you pay for each click on your adverts in search engines/networks pages.
How to Find Keywords for S.E.O. ranking
One of the quickest ways to find the best keywords for you is through keyword research tools, extensions, or plugins.
Components of a good keyword research tool
It not only listed some good keyword research tools, but it also outlined some basic components of a good keyword research tool, which include:
â— Adwords competition
â— Search Trend
â— LSI Keywords
â— Historical Search Volume
â— Suggested Keywords
â— Questions Keywords suggestion
If you want to learn more about how to carry out proper keyword research, then click here to read the full article.
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