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When employers review each job application received, they are looking for information that answers the inevitable question "Why do you deserve this job?"

As part of the application process you will find most employers ask you to submit a cover letter example as well as your Resume. These two documents are used to quickly assess who appears to be answering the question at the forefront of their mind and who is not.

There is a difference between your Cover Letter and Resume which may set you apart from a similar application.

1) A Resume includes information about your skills and experience
2) A Cover letter pinpoints why you should receive serious consideration for a particular job

A Cover Letter helps the employer understand how your experience matches what they are looking for in an employee. It articulates what you know about their company and what it does and why the employer should hire you.

Cover Letters provide insight into your knowledge, skills, abilities and why you are particularly interested in the organisation and/or industry, which is sometimes clear in the Resume and sometimes not.

This is where a Cover Letter can make a difference. If an employer reviews 5-10 Resumes with similar experience and skills, the Cover Letter will help the employer distinguish who they should call in for an interview.

Keep in mind the people who read your Resume and Cover Letter spend less than 20 seconds on them and therefore need a good reason to progress your application.

You might meet every requirement of the job you are going for but the pertinent information might be listed somewhere in your Resume and not highlighted in your Cover Letter.

It is important for you to make it easy for the employer to see you have what they want and you will be a good fit for their business.

Your Cover Letter should only highlight those skills and experiences which apply to the job description and company. It should sum up your qualifications for the particular job so the employer can quickly identify and confirm you meet their criteria.

Don’t give your future employer a reason to skip over your application.
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