| Do you operate a business locally? Unlike those that solely function on the web, those that maintain a presence in the real world will need to gain authority with their area, thus their customers. It doesn’t matter too much if you have a brick and mortar shop, or if you offer mobile services like window washing, it is important that your website display where you operate and who you offer websites too.
Have you wondered if there was a way to optimize your website to display your company if someone searches for the service you offer in the town you offer it? This is the foundation of local SEO and what one of their primary objectives are. While you might be hiring a digital marketing firm for this particular service, it is always good to know what you’re looking for to ensure they are doing the best job for you. After all, SEO isn’t cheap. If it is, you should really start to ponder the ‘you get what you pay for’ saying.
Say No To Keyword Stuffing- IE Saying Your Location A Thousand Times
If your website isn’t readable, and the only thing you see is your location points, your SEO is not going to work for you. It may work against you. Keyword stuffing for locations isn’t looked upon by Google as a favorable action. They may penalize you for such activities. Keywords should be tastefully scattered throughout the sight. You can say where you serve, but it doesn’t need to be done a hundred times when there are only 200 words on the page.
Creating Pages Based On Location
It is somewhat up for dispute about whether or not to create a service page solely for the sake of making one. But these can be great landing pages to have, mainly if you operate across the state. However, sometimes, having too many pages can work against you. Duplicate content is what will get you in trouble here. If your marketing agency is creating a ton of pages, but it all has duplicate content, this is a huge no-no.
You must ask for progress throughout the SEO campaign. An excellent digital marketing firm will oblige and give you updates as to how your site is progressing and if traffic has increased as a result of the SEO campaign put into place. Lastly, read your website once it’s completed. If it reads well and you see sprinkles of your location throughout, more than likely, this will work for you. For further reading check out this case study for reference.
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