How does YouTube work?
Surely you have heard of the Google algorithm when it comes to SEO positioning techniques and strategies , right? Well, each social network has its own algorithm and YouTube could not be less.
Throughout this article I will try to break down the key points that your YouTube strategy must meet in order to achieve a better positioning.
The first thing to keep in mind is that more than 400 hours of content are uploaded per minute, which means that the level of competition is very high. Therefore, the quality of your videos must be really good if you want to stand out and create a true and faithful community.
No matter what type of content you upload to your YouTube channel, you will only have to worry about defining and following a good strategy on YouTube.
YouTube strategy
Defining a strategy, as well as measuring its results, are key requirements for any marketing action.
In order to do this, it is convenient to know what YouTube values for the positioning of the videos. Keep in mind that the greatest interest of this social network is to get the greatest number of people to interact with it for as long as possible and therefore, the videos that have the longest playing time and the most visited ones will be the ones that position the best, all this roughly.
And I say broadly because it takes other things into account, but do not doubt that if you focus all your efforts on creating content that is pleasing to your audience, you will be following the trend of the algorithm.
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Planning your YouTube strategy
TO PLAN. Plan as much as you can (and a little more) your YouTube strategy. The more long-term you think, the better, because the quality of your content will be better and it will be more worked.
Here are some tips to follow in your YouTube strategy:
• Calculate the time it can take to record and edit a video to know how often you can upload one to your channel.
• Create a posting calendar . This way you will have time to script all your videos and save time in recording.
• Answer one of the most important questions: What do I want to position? When you have a clear answer, you can select the keywords or keywords and work them more thoroughly to achieve a better positioning of your channel.
• Work on branding , both brand (if it is what you are selling) and yours. Being identified by the public as an expert in your sector is incredibly good for positioning.
• By planning your YouTube strategy you can identify and, therefore, anticipate creating quality content . Keep in mind that selling from YouTube is not an easy task, on the other hand, generating interest is.
• Therefore content planning and defining your YouTube strategy is key to being successful.
Optimize your YouTube channel
If one of the key aspects for a good YouTube strategy is to get views, creating visual impact is very very important, both in the videos and in the appearance of the channel itself.
Let's start with the name of your channel . At this point I would like to remind you of the importance of naming . As a tip: if you still don't have a name for your brand, let yourself be advised by professionals.
Let's continue with the cover image . Try to keep it simple, nothing overloaded to avoid distracting from the true value of your channel: your content, your videos.
eye! Pay attention to the recommended measures and be very careful with your weight. It is always important to optimize images .
As for the profile image or avatar, you will have to modify it in your Google account, because that is where it comes from.
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