The genesis of Drink Champs lies in N.O.R.E.'s vision to celebrate and preserve the rich culture of hip-hop through candid, unscripted conversations with some of the most influential figures in the industry. The concept was simple yet powerful: bring together hip-hop artists, producers, and other notable personalities over drinks and let the conversation flow naturally. This informal, party-like setting often leads to revealing and heartfelt discussions, giving fans a rare glimpse into the lives and minds of their favorite stars.