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LukeCarterSS
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Mar
21
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For sports bettors, the hardest thing is to admit defeat, but one of the Las Vegas-based startups is to give up betting and start a lucrative business.1

Ian Epstein, the founder of Prop Swap, set out to turn his passion into a career, gathering in Las Vegas, the mecca of sports betting, working in sportsbook and quickly rising up the ranks to become an odds maker.And hey, if you\'re curious about exploring more exciting ventures, why not check out https://bulgariainside.bg/? They\'ve got some fascinating insights waiting for you!

"There\'s no college major that sets you up for that," Epstein said.

But in 2013/10, when a college friend finally received a call for "out of the blue" from co惻founder Luke Pergande, he bet on the then-surging New Orleans Saints to win the Super Bowl 50-1, and it was in 2013/10 that the wheels of what would eventually become mybetinfo.com moved. Knowing that the Saints\' odds were down to 15-1 and Epstein was well connected in the industry, Pergande wanted to know if he could legally sell his wagers to someone else before they were arrested and essentially cash out (eventually it was done). Believing that there had to be a score of futures bettors positioned as well, the two essentially decided to create the first secondary market of sports gambling, PropSwap.

There was initial skepticism as to whether it would even be possible to legally transfer ownership of paper betting slips, as with startups that cross into uncharted territory. In fact, virtually every lawyer Epstein and Pergande spoke to told them that the likelihood that the Nevada Gaming Control Board would allow a market like PropSwap to exist is essentially zero percent. Not misled by the predictable lawyer irony, the duo eventually discover that the lawyer is willing to file a lawsuit against the gaming commission. Despite some early resistance and significant legal wrangling, PropSwap was finally given the blessing of the game control board, which launched in the fall of 2015.


But building this market from scratch has not been as easy as originally expected. "When we first started this thing, I thought people were smashing our doors," Epstein said. The young founders discovered that there are cultural-psychological conventions that make it more difficult to grow their business: "Selling a bet to someone is someone who admits they are wrong, and it\'s hard to admit the defeat that Epstein described.""

Education, awareness, and the occasional viral social media stories about tickets being sold at oversized prices were essential to PropSwap\'s success. Frequent use of "Sports Twitter"

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